In an ideal world, a good story would be all it took to
hook an audience. In such a world, the
name or identity of the author would be wholly irrelevant. Unfortunately, we don’t live in that world,
and a recent/revelation/practical joke revealed that in spades.
A Spanish writer that went by the pseudonym of Carmen Mola wrote several aware winning novels about a female detective named Elena Blanco,
“peculiar and solitary woman, who
loves grappa, karaoke, classic cars and sex in SUVs.” The author’s name was well known to be a
pseudonym, and it had been publicized that the author was a university
professor in her late-40s and a mother of three who chose anonymity to
protect life outside of writing. Seemed
fine to most folks, since this kind of literature was largely consumed by women
looking for a strong protagonist.
However, the Planeta Prize, an award worth over 1 million euros, drew the actual author out, and that’s when the fun began.
Or should I say the authors.
Seems like the author in
question was not a middle aged mother, but three scriptwriters who’d previously
worked on soap operas and movies. And
oh, did I mention they were men?
Depending on your worldview,
this was either an incredibly clever marketing gimmick or an egregiously
offensive way to crowd out women authors.
Some chuckled, and others were outraged.
Of course, lost in all of this has been whether the stories
were any good. Apparently they were good
enough to win a prize strong enough to draw the writers out of anonymity. That lone should speak to the strength of the
work. Unfortunately, everything has
become political, and now folks have retreated to their respective
corners. It makes one wonder if the
extra publicity will draw new readers, or if it will alienate the current
audience.
I think this shows a weakness in our perceptions about what
makes good writing. JK Rowling, for
example, used a form of this gimmick when she first wrote and marketed the
Harry Potter novels using “JK” instead of “Joanne” since there was worry that
boys would not buy a novel written by a women.
That’s insane since the Harry Potter novels are among the best written
in modern times and appeal across genders and demographics. The same should apply to the Carmen Mola
moniker(Carmen Mola translates to “Carmen’s cool"). If the story is good, then folks should enjoy
it; who wrote it shouldn’t matter. But
of course it does because we all have a) our preconceived notions about who can
and who cannot write certain genres, and b) when we find out something politically
upsetting, we sulk and mope like a child who didn’t get his or her way. It’s a sad commentary on modern society that
one would hope we can all get past.
After all, isn’t enjoyment of the story the point?