Virtue Sigaling That Means Nothing(ie, The Coming Collapse of the MCU)

Does anyone know why there was tension between Sony and Marvel over the most recent Spiderman movie? Or why the X-Men didn’t show up to fight Thanos? Maybe Marvel’s First Family, The Fantastic Four, would be a great addition and deserve a “real” reboot.

Of course, the reason is that Sony owns those rights. But why? Why would Marvel sell off its biggest names? Well, maybe it had something to do with Marvel nearly going broke in the 1990s, and the reason why…

For those who don’t know, Marvel went uber-woke in the 1990s. They played up every niche identity group and pushed storylines involving every whacked out woke cause in existence. Great for showing what wonderful people they were, but their audience, awkward teenage boys and young adult men, weren’t into being preached at, so they stopped buying comic books. This created a Marvel financial spiral that resulted in them almost going bankrupt at one point. In trying to dig out of a hole of their own making, they had to sell off their most popular franchises’ film rights, which is how others ended up making films until Disney stepped in.

I bring this up because Marvel is doing it again, but this time with their movies. The main audience for superhero movies are, like it or not, teenage boys and young men. They not only go, but they go over and over. And they buy the merchandise. And they promote the films. Sure, others go, but this is the core audience. Unfortunately, Marvel seems intent on driving them out with the same nonsense they engaged in before.

Making everything from Thor to The Eternals to upcoming movies woke is going to end the most successful superhero franchise run we’ve ever seen. The movies have done very well, but they aren’t immune to pissing people off and driving them away. Every time somebody thinks pissing off their core audience won’t result in poor numbers just so they can virtue-signal to the public(or Twitter mob), it never ends well.

Sure, they can do whatever they want, but they can’t see the train wreck that’s coming. I can. Remember, no one thought Star Wars could be screwed up, and we saw how that ended up.
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