If you’ve written…well…at all, you’ve written something bad. Even the most prolific, world-famous authors have crap on their resumes. Being bad is part of the process. It’s what you do with “bad” that can make the difference.
In the olden days where traditional publishing companies
guarded all the doors and were holding all the keys, “bad work usually stayed
in house. It was either extensively
rewritten through the house’s editing process, or it was outright
rejected. Either way, it didn’t see the
light of day(or at least for the best authors).
This is where the explosion of the indie market can be
detrimental. Since we’re all usually
fans of our own work, especially in the immediate aftermath of finishing, we
don’t usually recognize the “bad” in ourselves, so we tend to publish it. That certainly gets us to market more
quickly, but it can also generate a poor reputation before we get the chance to
hone our craft into better writing.
First impressions are important. For example, if I’ve had a good experience at
a restaurant, I’ll give it another chance if I later have a bad
experience. However, if I have a poor first
experience, I’m unlikely to go back without a great deal of prodding. Most of the audience is the same way – if you
give them crap right off the bat, they will assume all of your stuff, even your
later stuff, is crap.
If you write something that stinks, the first, most obvious
step is to not publish it. I have a
couple of stinkers, and they won’t see the bookshelf until after massive
rewrites. But sometimes we get caught in
the afterglow of finished writing and publish anyway. If you find yourself with crap out in the
world, try to pull it bac. Unpublish
it. Down the road, once you’ve had
success, those few people with your original crap will have collector’s items.
But if you can’t do this, at least don’t publish more crap,
especially not quickly. Pull back and
wait to publish something new. Aside
from the objectivity you’ll have more of during a more fresh look, you won’t
get the public rolling their eyes and thinking, Oh God, not this schmuck
again. Give the audience time to get
over your garbage. Then blow them away
with your next book. However, you have
to blow them away, since although you might get a second chance, you won’t
get a third. And even if your writing
improves, no one will buy your stuff to see how much improvement has occurred.
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