Despite the freedom of indie publishing, there still exists an undercurrent within the indie community that seeks the validation of a traditional publishing contract. Look, I get it – we all want validation, and getting it from those running the bigger system can make you feel great. However, I feel that that’s just what the traditional publishing world is counting on to draw folks into a dying medium…or at least a diminished one.
Obviously, it has only been diminished because the
gatekeepers have been bypassed. Thirty
years ago, there was nothing of quality or distribution to indie publishing. However, with the explosion of digital
marketplaces, anyone can publish a high-quality looking book(that can be both
good and bad). So the biggest obstacle,
marketing, is really the only thing in the way.
And traditional publishers rely on newbie authors to market themselves
while they reserve larger efforts on their part for more established/proven
authors.
But there have been indie authors who have found
success. Andy Weir and EL James took
indie novels to the heights of fame, and traditional publishing drew them in
with promises of greater success(and success with that success, truth be told). I don’t know that either The Martian or FiftyShades of Grey would’ve had movies made if they’d stayed in the indie world, so
it paid off in those instances. The
traditional world has greater contacts with Hollywood and distribution channels
than the indie world. What I wonder is
if it’s worth it.
Although there is the occasional The Martian or Fifty
Shades of Grey, there are also numerous novels that didn’t find that success,
but now they’re tethered to the traditional world(at least for that novel…and
sometimes the next couple). So they’ve
sacrificed that freedom. My advice would
be to get the promises in writing first, despite a perception of a weaker
bargaining position. However, you still
have freedom until you sign that contract, so use that leverage as long as you
can. And don’t be afraid to walk away.
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