Some may have noticed that my most recent book, Schism,
has a higher price than my other books.
That’s because it’s much larger than my other books and costs more money
to print. Were I to charge what I did
for Wrongful Death - $14.95 – I would literally lose money with each
printing(Ingram Spark won’t even let you do this). Plus, I still need something of a profit
margin so that sales tax and income tax doesn’t eat all of my labor.
I also upcharged the ebook since it was also larger and
cost more to produce with my formatter.
Plus, and I know this sounds self-serving, but people tend to notice
glaring differences in prices. If the
print book is $18.95 and the ebook is $2.99, they’ll wonder what the hell is
creating the difference. By charging a
couple of bucks more, I maintain the illusion of equality but keep it low
enough to (hopefully) get folks to take a look.
The market drives everything. Much as I love to write, it’s not just about
getting my work out there; it’s about also (hopefully) making some in return.
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