Sunday, January 8, 2017

Officially Incorporated!

I am now officially a business owner!  Late last week, I finally established Rushamra Publishing, LLC, the company for the publication of my novels.  I'm still on target for a May 18th publication date, so I thought I'd fill everyone in on a few details.

To start with, why the name Rushamra?  No, it's not some reference to the ancient Middle East, or a nod to some obscure source material that few would know and makes me sound either clever or snobbish.  Quite simply, it's the first two letters of me and my immediate family(RUss, SHerry, AMelia, and RAchel).  My family has been extremely supportive every step of the way, and I wanted to recognize them for that.

Next, why did I choose to be an LLC(Limited Liability Corporation).  Honestly, due to the protection coupled with ease of setup and operation.  Sole Proprietorships leave the owner vulnerable to all kinds of nasty consequences in the event some asshat gets the silly idea to sue me for some odd reason.  All the big-time authors, like Stephen King and JK Rowling, have been sued by folks who were eager to cash in on their fame by claiming that they'd written the same basic novel and that it was stolen.  Although I know that I'm not on that level, it would be silly to not be prepared.  Cases like this are usually dismissed, but they're costly to defend, especially in the US, where you're still responsible for all your own legal costs, even if you win.  By forming an LLC, and ensuring I keep my business fund separate from my personal accounts, I am able to protect my family's assets from seizure.

Also, some have asked why I waited till after the New Year.  I just wanted to wait until In could start under a new tax season, even though my tax accountant said this wasn't as necessary as I once thought, for filing as an LLC isn't terribly complicated(it's complicated, but that's a result of the tax system being complicated, and filing a schedule C doesn't add much more burden, especially to pursue my dream).

So, what does all this mean?  It means I can move forward with all the nuances I need to meet the May 18th publication date.  I'll contact the cover artist I've found shortly, have the books properly formatted, get the ISBNs, etc.  As that ramps up, my update posts will include the cover, blog tours, in person appearances, giveaways, and all that jazz.

I know this step may be small, but I'm excited.  It's the first real sign that this is real that doesn't have to do with just writing the book.  I hope y'all's interest remains with me, and I'm grateful for the continued support.


  1. Congratulations and best wishes with your book! Let us know when you are in Charlotte! :-)