In the modern age, one of the key questions that plagues
writers trying to sell books is whether or not to produce hardcover books. Years ago, this wasn’t an issue. You either produced hardcover books or you
had nothing to sell.
Today, however, the ebook has made this an interesting
question. Due to Amazon, Smashwords, and
others, ebooks are all the rage. What’s
more, they’re cheap and easy to do.
Simply upload your work to the appropriate platform and voila, your book
is on the market.
Still, there’s just something about seeing a hardcover
book with your name on it. If you’re
anything like me, you’ve long dreamed of walking into a bookstore and seeing a
display, preferably up front, where your novel is laid in with the other
tomes. It’s tangible proof of your hard
work, and that dream can be hard to ditch.
This is where we need to take the emotion out of it and
decide what we’re trying to accomplish.
If your goal is simply to see your book in print, then go for it. It’s easy nowadays to create a hardcover book
and have it shipped to us. However, if
your goal is to have a career doing this writing thing, you need to do a little
more analysis.
What is the purpose behind creating a hardcover? Do you have a distribution channel? Do you have people ready, perhaps on a distro
list or as a set of friends, to buy your hardcover. Remember, until you’re established, getting
your work into an actual bookstore will be challenging, so your work has to
stay somewhere while it gets out(like in your garage).
Ebooks are much
simpler in the modern market, but not everyone uses them. Perhaps you want to try a strategy of
amalgamation, where you supplement your ebooks with a limited number of
hardcovers. Remember, hardcovers cost
more than ebooks(considerably more…this is where cold analysis has to come in
to the business side of things as opposed to the emotional joy of just
writing). You have to set up an imprint,
produce a proof copy(if you’re smart), get the production cost, figure out a
profitable price point, etc. I know,
this is the non-sexy part of writing, but writing is more than good stories –
it’s a business, at least if you want to put food on the table by doing it.