As much as we’d like to think that someone will magically
discover our talent and shove millions of dollars into our faces, the fact is
that the real world doesn’t work that way.
Writing a novel is actually the easy part – getting folks to read it is
hard.
That means we have to find ways to market ourselves to our
potential audience. The advent of social
media networks like Facebook and Twitter make that a lot easier than it used to
be. There are even writer friendly
social media outlets like Goodreads or associated writing forums. And the temptation can be great to plaster
yourself and your work all over these things.
Unfortunately, a lot of people don’t know the difference
between getting your name out there and coming off as a spotlight seeking
douchebag. I’ve seen writers – and
painters, and computer programmers, and fashion designers, and prep football
prospects – lose no opportunity to tell EVERYONE THEY KNOW that they’re a
writer and that they’ve written a novel.
“Hi, glad you joined my friends’ list – did you know I wrote
a novel called Firestruck?”
“Hi, I know we’re talking about your family’s vacation
photos, but I’d like to butt in and remind you to go on Amazon and review my
new novel, Kick ‘Em In Da Nuts.”
“Hi, everyone else on Twitter and Facebook are talking about
that terrible Paris terrorist attack, but I’d be remiss if I didn’t take this
opportunity to let you know I’ve started to write a new book called Giggles of
Sadness.”
Yes, at this point, nearly everyone is picturing you at the
end of a rope, preferably while dangling over a pit of hungry alligators.
On the main social media accounts, set up a page
specifically designed for your writing career, and update it at least once a
week, but don’t go shoving it in people’s faces. Maybe on your personal page, mention it once
a month. If someone asks, obviously be
ready to talk about it without seeming like a cult member. If you comment on a message board about a
writing topic or a novel, put your website on your signature, but don’t make it
the main thrust of your post(let the strength of your argument intrigue others).
The last thing you want to do is create a
backlash to your work, and annoying people could do that. If people feel revulsion when they see your
name and/or picture, you’re doing it wrong.
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