Okay, time to piss some people off again…
As unromantic as it is to say, being a professional
means being deliberate and understanding the whole picture rather than just
jumping in and making it up as we go.
Amateurs jump in, and while some make it, most don’t because they didn’t
fully realize what they were getting into.
I don’t plan to make that mistake.
That may delay my forays into the market, but I think such delays will
lead to greater success in the long term.
Last week I put up a post about how I planned to
proceed with Akeldama – that it’s
going to be a while before it comes out and that I’m currently building an
email distro list so I have a base of people who are willing to buy my
book. I also mentioned that one of the
reasons for holding off was so that I had a healthy stable of books to bring
out once I began this venture in earnest.
You’d have thought I’d started lighting puppies on
fire. A lot of folks berated me for not
throwing caution to the wind and publishing now. JUST DO IT!!!
YOU HAVE NO EXCUSE FOR NOT BEING A PUBLISHED WRITER RIGHT NOW!!!
I got excoriated for focusing on the business aspects of
this whole thing. Some people felt I was
taking the “art” out of the process, and more than one accused me of being a
scared little girl, afraid of what people might think of my work. Why, if I didn’t go ahead and get with Amazon
RIGHT THIS VERY SECOND and publish, then I was obviously too timid and would
never be a great author.
There’s a difference between being bold and being reckless,
and it’s unfortunately a difference that a lot of writers don’t seem to
understand. If you’re in it just
to see your name in print, then fine, go ahead and throw out your work the
moment you’re satisfied with it. I’m
sure it’ll get some good reviews, and you might even make a couple of bucks
from it. However, should you do so, you
need to accept that, barring hitting the 50
Shades of Grey lottery, this whole writing thing will be little more
than a hobby. If that’s what you want,
then I’m happy for you and I wish you well, but I’m trying to build a business
here.
My goal isn’t just to put something out there and have
people fawn all over it(okay…having people fawn all over my work would indeed
be a dream come true, but that’s tangential to my point). In the end, I want to be able to earn a
living from writing, and I can’t do that with nothing but a book and some
starry eyed dreams. This is where a
number of writers fail, because some don’t want to get into the weeds of what’s
necessary to build a successful brand.
They’d rather wake up when the sun is warm, pour a steaming cup of
java, and bang out their next masterpiece, confident that the masses will flock
to Amazon or Barnes & Noble based on an intrinsic understanding that the
work is awesome.
First, you need a diverse line of goods that you can roll
out in a predictable manner that encourages people to try other things you have. McDonald’s has the best fries in the world,
and I’m sure people yearned for more of them once they had a taste. However, the Golden Arches wouldn’t have gone
anywhere if once people had shown up, finished their fries, and asked, “What
else you got?”, that McDonald’s responded with, “That’s pretty much it for
right now. However, if we ever get
inspired again, we might think about producing something else. We just don’t know what that is yet.” No, they needed to have the hamburger and
chocolate shake ready to go. As time
wore on, McDonald’s needed to roll out things like the Big Mac, the McRib, Chicken
McNuggets, and the Egg McMuffin.
What usually happens when people read a book they like is
that they check to see if the author has anything else out, or if they will any
time soon. My current plan is to publish
twice a year, on a predictable schedule – probably at the end of April and the
middle of November – so that I can strike while the iron is hot. Readers who are late to the party will be
able to go back and see what else I have to offer, thus increasing my sales
potential.
However, I don’t plan to flood the market with ten books at
once. That kind of glut will overwhelm
too many folks and they’ll write me off as a hack, so it’s imperative to find a
balance. Once every six months, for at
least the first five years, will be just short enough for my previous work to
not grow stale, but long enough that it can be savored before moving on
to the next one.
But there’s more to this than just producing books. I have to build a full business plan,
something, again, that a lot of writers are loathe to do(and what a few people
who told me to just PUBLISH, PUBLISH, PUBLISH decided to ignore). Creating and then implementing a business
plan is dull and frustrating because it’s not writing. There are reviews to solicit and book
tours(whether through bookstores or through blogs) to arrange. There’s the logistics of putting together an
address list for those who’ve bought and then making sure the product gets to
them. You have to pay attention to
quality control(like getting a good copy editor and finding a graphic
artist who know what they’re doing).
And after a long and frazzled day, you still have to sit down and knock
out 500-1000 words for your next work so you can do fun things in the future
like eat and have shelter. Although there
are some good writers who can do this, like JA Konrath and SarahHoyt, a lot of people just aren’t up for it, and that’s why they’ll
ultimately fail in turning writing from a hobby into a business.
Not everyone is a caution-to-the-wind fool, which is why I
didn’t use the words all or most, but many are.
I’ve never been one to just jump into the lava pit without a fire
retardant suit, and although that might make me a bit boring, it’s also
responsible for why I’m where I’m at in my current job, which is to say more
successful than most(but not all) and can say in good conscience that I’m doing
well. For every Robert E. Lee who
looks great with a bold move, there are ten John Bell Hood’s who leap in and get
smashed by their own lack of planning.
Those who took umbrage, I’m sorry, but I can’t sugarcoat
this. Now I’m left to wonder how many
people will flip me off and vow to never come back…
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